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Sunday, December 7, 2008

5min VideoSeed offers how-to videos

Semantic technology allows publishers to match relevant, ad-supported instructional videos to their lifestyle, knowledge and information textual sites, 5min, (www.5min.com), a leading destination site and distributor of online how-to videos, last week announced its VideoSeed semantic syndication platform for instructional and knowledge video programming now reaches more than 110 million unique users a month via its vast network of comprehensive knowledge and information syndication partner sites. 5min pairs brand advertising with tens of thousands of professionally-produced, niche-specific "how-to" titles produced and licensed from hundreds of content partners for semantic delivery via the VideoSeed platform.

5min has closed syndication deals with horizontal sites such as Answers.com, wikiHow, Wikia and Articlesbase as well as vertical sites including Tim Carter's Ask the Builder, Recipe4Living and Pregnancy.org. Concurrently, 5Min has closed content agreements with Ford Models, Kiplinger's, Elle, Car & Driver, Petside, Britannica, Big Think, WatchMojo, Road & Track, Woman's Day and others.

5min believes VideoSeed's value proposition to brands lies in the idea that instructional content provides an ideal opportunity to advertise given how-to video audiences tend to be more engaged in the content and are typically close to making purchasing decisions.

The innovative approach taken by 5min evolves the model initially pioneered by broadcast cable networks for a broadband cable generation: Delivering relevant professionally-produced programming to passionate vertical audiences.

Unlike user-generated video sites, all 5min content is reviewed, filtered and meta-tagged prior to syndication. The VideoSeed proprietary semantic technology crawls the text of every syndication partner's site ensuring only the most relevant, contextual videos are served to each individual page, thereby integrating 5min's content deep within the site itself. Videos are streamed through 5min's proprietary SmartPlayer(TM) enabling a viewing experience unmatched in the industry.